Wireless, CE Shoppers Don’t Necessarily Want More Choices
Nearly 6 in 10 online shoppers of consumer electronics devices (59%) say their wireless carrier provides enough content and service choices, and among those saying so half also say there were in fact...
View ArticleWGA Strike Changing Media Viewing Habits
The vast majority of Americans know about the writers’ strike, and approximately one-third of the population has already changed media habits as a direct result, according to a national survey by...
View ArticleSix in Ten to Celebrate Valentine’s Day, Spend $123 on Average
On average, each consumer plans to spend $122.98 on Valentine’s Day (similar to last year’s $119.67) resulting in total Valentine’s Day spending to reach $17.02 billion*, according to the National...
View ArticleAffiliate Marketing Drove £3B in UK Sales in 2007
The UK market for affiliate marketing grew an estimated 45% in 2007, taking the total value of online sales generated by this channel in 2007 to more than £3 billion, according to research published in...
View Article875MM Consumers Have Shopped Online – Up 40% in Two Years
More than 85% of the world’s online population has used the internet to make a purchase – increasing the market for online shopping by 40% in the past two years – according to the latest Nielsen Global...
View ArticleDirect Marketing ROI for Auto Retailers Nearly $34 for Every $1
Auto retailers spent $7.3 billion on direct marketing campaigns in 2007, driving $248.1 billion in sales – for a return on investment of $33.81, according to the Direct Marketing Association’s...
View ArticleOnline Consumer Buzz Identifies Best-in-Class Vehicle Brands
Nissan and GM brands ranked the highest in two categories (out of seven) in BrandIntel’s third annual Consumer Voice Awards, which recognize top vehicles according to (pdf) consumer discussions and...
View ArticleFacebook Breaks into UK Top 10 Property Rankings for First Time
Google Sites remained the top Web property in the UK with nearly 29.3 million visitors, reaching 89% of the online population – while Facebook.com broke into the top 10 for the first time, according to...
View ArticleAdvertising Spending Targeting African-Americans Exceeds $2.3B a Year
Advertising spending on media outlets that reach African-American consumers totaled $2.3 billion for the period October 1, 2006 through September 30, 2007, according to the first 12-month analysis of...
View ArticleSearch Advertising Performance Improves as Google Strengthens Market Lead
Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same...
View ArticleTop 10 Entertainment & New-Release Movie Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleThe Conference Board Consumer Confidence Index Declines in January
The Conference Board Consumer Confidence Index, which had improved moderately in December, gave back those gains in January and now stands at 87.9 (1985=100), down from 90.6 in December. (more…)
View ArticleEmail and Domain Authentication Reaches Tipping Point in Key Industries
Adoption of email and domain authentication – Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) – has reached its tipping point, exceeding 50% in several key metrics, according to the...
View ArticleAlcohol Sales, Volume Up Eighth Year in a Row; Exports at Record Levels
The distilled-spirits market grew for the eighth straight year, with 2007 sales up 5.6%, totaling $18.2 billion, as consumer interest in cocktails and high-end products remained high, according to the...
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